WE’RE NOT DOGS. WE’VE EARNED BETTER.

Have you ‘earned’ a Little Debbie?

Oh people.

To know me is to know I blog with an editorial calendar.

I write blog posts.

I put away said posts.

I edit edit edit posts (yep. those long rambles you read are INDEED the shorter versions. terrifying–I realize.).

I publish posts.

Im simply no longer the off-the-cuff-blogger I was when writing as a mama-blogger perpetually on the verge.

And, for the most part, this approach works for me.

Except for now.

For TONIGHT.

As Im phone-blogging CRAZILY in the aisles of my Safeway grocery.

(if I werent in OAKLAND–which rivals AUSTIN in the weird–I might stick out like the proverbial sore thumb. to my delight–I do not.)

This post was initially sparked in my cranium over the long weekend as I lolled with the child and watched a bit too much late night TV when I happened upon this commercial.

To put it mildly I was miffed.

Supremely annoyed.

Yammered *at* the husband who didnt get it IRRITATED.

It’s for that reason (prompted to publish by pushing my cart *past* the L.D.’s & watching others plop them into baskets) Im seeking your thoughts & reactions.

I love the advertisement’s underlying message of re-discovering our child within.

Thats a huge reason behind why I advocate (even before the Tornado!) PLAYouts over workouts.

I believe we’re all happier when able to tap back into joy we found in activities (monkey bars to musical instruments) during our younger, more carefree days.

It makes me crazy & roll my eyes so hard I fear they may never be righted in my head Little Debbie’s is attempting to tie this re-discovery in with the notion we’ve “earned” or “deserve” a sugar-laden treat.

While to those of us who live in the fitness world the notion of Im not a dog. I will not reward myself with food! may be second nature–I venture to guess this is not the norm for the majority of society.

Many of us in the healthy living tribe may watch these commercial and think:

Huh. I was rewarded with sugary stuffs when I was a child. Now? Im armed with a decadence list. I know how to self-care without sabotaging my health! Sure life may be all things in moderation—but NOT because I ‘deserve’ or have ‘earned’ it. Food doesnt possess power like that.

Those outside our tribe?

During the final words in this Little Debbies advertisement all I could think about was:

Heck yes she’s going to “pay for that.” Mindless eating in the aisles of a grocery store in an attempt to re-capture the joy of her younger self? She’ll pay for that one way or another indeed.

And now you.

In a way not at all reminiscent of “always end your blog post with a call to action!” —-today I seek your reactions as I stand here wondering if all these musings are peculiar to me.

Do you find the campaign to be at best insulting & at worst encouraging of unhealthy food-behaviors in an already unhealthy society?

MizFit disclosure: I happily consumed Little Debbie upon many occasions when I was a child. Less than a slam of the ‘snak cake’ in general Im disappointed in their choice of wording and ad campaign.

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