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Thursday, March 1, 2012

Fragmented Fila video-shoot thoughts.

We just finished the shoot & I wanted to blog about it while it’s all still fresh in my mind.

Im going bulleted because Im pretty damn braindead for your reading pleasure.

Im almost convinced I want to own a flat iron after today.  Actually I do OWN the iron (11 months now), so I guess Im almost convinced I should free it from its plastic packaging.

I loved how the make-up looked on camera (holy huge difference! who knew?) but remain convinced Ill never wear it in real life.  It’s the old dogs new tricks thing, I guess.

 The Tornado, however, is a different story. She loved the make-up in the videos and would wear it 24/7 if given the choice.  She *LOVED* her some make-up artist time!  (and flat ironing and hair-do do-ing…)

Here we are with the artist who made our magic happen.  I adored her.  Not just because of the tattoos–she also agreed it is a fab idea to dye pieces of my hair purple (some day. I was fairly confident Fila would not have been ‘all in favor’ for today’s shoot).

From there we went fast, fun & furious.  We shot outside on our deck and somewhere (Ren Man? Fila-Peeps?) there’s great footage of the Tornado industriously blow drying patches of wet wood with a hair dryer.   Methinks she’s gunning to change her moniker to Ren(aissance)  Girl…Did I mention it was *freezing* and damp outside?  The princess Tornado insisted on wearing her royal cape blankey until the last possible moment (smart girl).   The picture below is blurry but I just LOVE the expression on her face.  This experience, for her, was truly jaw-dropping & she wore that expression or a form of it all day.  She savored every minute of the shoot which only made me enjoy it more.

The entire shoot focused on my concept of PLAYouts.  On  fitness, fun and family.  It feels fantastic to work with a brand in a capacity that’s so authentic for me.  All of the videos centered around the notion of fitness & healthy living being something *fun* which brings a family together.  It’s brought ours together & Im honored to serve as Fila’s spokesmom & share that message.

And that’s sort of why and where this post trails off.

Zero ‘call to action.’

Lottsa sentence fragments & snippets (lets pretend for the sake of this wrap-up there ever are lovely lilting turns of phrase. thank you).

This girl is home for the rest of the day:

 Our hopscotch grid is already drawn & our President’s Day PLAYout awaits…

I know by the time you read this it will be tomorrow and President’ s Day will be over. This whole post-almost-in-real-time is awkward in that way.  I never know which tense to use…

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